Are your customers “Yelpers”?
According to these stats more than likely they are and the stats are overwhelming just how important reviews are to the success of your business:
With the importance of online reviews influencing your current and future customers, we put together a few tips on how to handle both positive and the dreaded negative ones.
How To Capitalize on Positive Reviews
We all love the feeling of getting positive reviews from our beloved customers :
These positive reviews must be capitalized on to get referrals and repeat business from your customers. You can add the reviews to your social media marketing campaign, brochures and handouts, your website, etc.
Here’s an example of how we used positive reviews from our clients and used them in blogs, press releases, and in their social media campaign. These types of activities will give your customers a friendly nudge to come back in for seconds and to help your business go “viral” so all their friends and family will know you are the best in town!!
How to Handle Negative Reviews
We all know the feeling. You’re having a wonderful day when a notification pops up your smartphone saying you have a new review and you see it is not too favorable. We’re sure at this point, you’re feeling:
Even though you may be ready to strangle somebody, don’t take it personally. You need to respond to show current and future clients that you empathize with them and you are trying to find a solution. This can help in winning back the customer as well as impressing potential new ones. Here’s a sample of how we were able to turn the customer’s frown upside down!
Being proactive in getting reviews
You can’t wait around asking for reviews. You have to be proactive and pull the reviews out of your delighted clients. Here are proven ways to get the 5-star reviews you deserve:
1. Place a Yelp badge on your website. Yelp offers several badges that you can put on your site, which link to your business profile. Just copy and paste the HTML code associated with each badge into the site. Review averages and counts update automatically as new reviews come in.
2. Share your ‘People Love Us on Yelp’ recipient status. “People Love Us on Yelp” is a program that provides a sticker and a letter of commendation from Yelp’s founders to companies that qualify based on their history and rating. Stickers are mailed twice per year to all qualifying businesses.
3.Share reviews on Facebook and Twitter. You can share Yelp reviews on social networks like Facebook and Twitter by logging into your business owner account and clicking the “Reviews” tab. It may be advantageous to include one or two negative reviews, so long as you add a comment citing your efforts to satisfy the customer. Fans and followers may become skeptical if they just see positive reviews.
4.Use reviews in marketing materials. While Yelp discourages asking for reviews, it doesn’t mind you sharing those you’ve received in marketing materials.
If your presence is alive and kicking, congratulations!! You are in the 10 percent of business owners who are actively monitoring and pursuing reviews for their presence.
Just like this gentlemen, you deserve a high five 🙂
If you’re like many of our customers who still have questions about the importance of Online Reputation Management and how it can affect your home contracting and servicing business, we have the answers. We’ll start with a free review of your online presence. We’ll also help jumpstart your Online Reputation Management presence with a free ORM Makeover, which includes help claiming and optimizing your profiles, SEO optimized about us and location tags, custom graphics, and more.
If this is something of interest, please book your free, no hassle, no obligation discovery call. All we need is a few minutes to review the details and we’ll be ready to rock your ORM Makeover and Jumpstart. We promise not to waste your time, you have nothing to lose, and unlimited customers and profits to gain!
Don’t worry, we do all the work, you’ll get all the reviews, but only if you’re the first to take action!!
So enter your info below and we’ll get started right away on your ORM Makeover and Jumpstart offer immediately!!
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